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Content acts like a lighthouse for web crawlers — it signals a site’s relevance and provides the information web crawlers need to sort and rank a website. A content-first approach that prioritizes SEO leads to better search rankings and a better user experience.
SEO should not be heavy handed. Mashing phrases and keywords together can result in writing that’s forced and confusing. Content needs to be useful and authentic while still providing what web crawlers need to rank a site.
Research is the key to writing content that’s search engine optimized. Spend some time checking out related websites and journals. Talk to the client and other subject matter experts. Find out what words and phrases are commonly used.
An online keyword tool can generate words and terms that won’t immediately spring to mind. Google AdWords Keyword Planner and WordStream are great resources to research relevant keywords and phrases.
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